6 November 2024
A recent ABC report uncovered how grocery prices at Coles and Woolworths follow a predictable pattern. Known as high-low pricing, this strategy means products are regularly marked up, then temporarily discounted, before returning to full price.
For example, a box of Cadbury Favourites might bounce between $11 and $22 depending on the week.
While these discounts can seem like a win, the reality is more complex. With thousands of products fluctuating in price, shoppers are left guessing when it’s actually the right time to buy. Timing your purchase wrong could mean paying double.
Wayyti takes the guesswork out of shopping by tracking supermarket price cycles for you. Whether it’s your favorite snacks or pantry staples, the app notifies you when prices drop, so you always catch the best deal.
Let’s say you’re eyeing Cadbury Favourites but don’t want to pay $22. Simply track the item in Wayyti, and we’ll alert you when the price drops, like to $15, so you can buy confidently.
Coles and Woolworths use high-low pricing to drive sales and manage profit margins. These sales aren’t random, they follow patterns.
But unless you’re monitoring each product weekly, it’s tough to stay on top of it.
Wayyti does this for you.
Track your favorite products effortlessly
Get real-time sale alerts straight to your phone
Shop smarter without checking weekly catalogs
Don’t let confusing supermarket price cycles make shopping harder than it should be. With Wayyti, you’ll always know when to buy and when to wait.
Wayyti launches this December. Join the waitlist today and be the first to experience stress-free savings.
Read the full ABC article here.